Mailchimp & Shopify Integration: How You Can Still Connect Them

Are you one of those Shopify users peacefully running e-commerce campaigns until the Mailchimp-Shopify Breakup was announced?

In the wake of this breakup, a lot of users are worried about their existing workflows. Few chose to shift from Mailchimp or Shopify or looking for connectors to sync Mailchimp & Shopify.

Automate.io is an integration provider for Mailchimp & Shopify. And as Mailchimp & Shopify users, if you want your email marketing efforts to not go up in flames by May 12th, you have arrived at the right blog.

We want your marketing campaigns to continue bringing great results for you, that’s why we will show you, how you can transfer data about your products, customers, their orders and carts from Shopify to your Mailchimp account in minutes. You’ll also learn how you can best segment your customers to Mailchimp lists automatically.

As a bonus, we’ve added some pro tips to help you make the most out of Mailchimp Shopify Integration.

How to Still Integrate Mailchimp with your Shopify Store

Who is this for: If you’ve got an online store on Shopify and e-commerce marketing campaigns running through Mailchimp. And worried that your existing workflows would be affected by the Mailchimp Shopify Breakup.

In order for you to run all your existing e-commerce marketing campaigns in Mailchimp without any interruption, we have described 4 step-by-step solutions below:

1. Sync New Customers from Shopify to Mailchimp

It is really important for online stores to keep in touch with their new customers, in order to grow their business. These customers have the potential to turn into loyal customers and tell their friends to buy as well! We offer a solution where you can sync new customer data in 5 easy steps -

• Link your Shopify and Mailchimp e-commerce app to Automate.io
• Select Shopify as your trigger app and select ‘New Customer’ as your trigger.
• Select Mailchimp e-commerce as your action app, select ‘Add a Customer’ as your action and select your store name from the dropdown list of Store input field.
• Map Shopify data to relevant input fields for Mailchimp e-commerce.
• Save your bot and do a test run.

The highlighted row displayed in Mailchimp shows the newly created customer from Shopify.

Our tool’s easy-to-use visual interface will you to do these steps in mere minutes! Now you can go back to concentrating on attracting new customers to your store as we continue working for you in the background, just like you are used to.

2. Sync New Orders from Shopify to Mailchimp

If you want the performance of your recommendation mails to shoot up, you must sync customer order data to your Mailchimp account. Once you do this, it will be easy for you to pitch relevant products to users that will genuinely interest them. With Automate.io, you can do this in 5 simple steps:

• Link your Shopify and Mailchimp e-commerce app to Automate.io
• Select Shopify as your trigger app and select ‘New Order’ as your trigger.
• Select Mailchimp e-commerce as your action app, select ‘Add an order Customer’ as your action and select your store name from the dropdown list of Store input field.
• Map Shopify data to relevant input fields for Mailchimp e-commerce.
• Save your bot and do a test run.

After doing these steps, you will see the order history of all your customers in their Mailchimp profile like this.

3. Sync Abandoned Cart from Shopify to Mailchimp

Every great online store has an abandoned cart campaign running to get the majority of their potential customers abandoning their shopping carts to returning back for purchase. We help you run your existing abandoned-cart marketing campaigns automatically by transferring all the cart data to your Mailchimp. We help you continue using these effective campaigns by using the solution below:

• Link your Shopify and Mailchimp e-commerce app to Automate.io
• Select Shopify as your trigger app and select ‘Abandoned Cart’ as your trigger.
• Select Mailchimp e-commerce as your action app, select ‘add a cart’ as your action and select your store name from the dropdown list of Store input field.
• Map Shopify data to relevant input fields for Mailchimp e-commerce.
• Save your bot and do a test run.

When you are designing an abandoned cart campaign in Mailchimp, you will see the products that were abandoned in the cart.

4. Sync New Products from Shopify to Mailchimp

How will you send great product recommendation emails when you do not have access to all your products in Mailchimp? Relax, we can make a bot for you to do this. Just follow the steps below:

• Link your Shopify and Mailchimp e-commerce app to Automate.io
• Select Shopify as your trigger app and select ‘New Product’ as your trigger.
• Select Mailchimp e-commerce as your action app, select ‘Add a product or a variant’ as your action and select your store name from the dropdown list of Store input field.
• Map Shopify data to relevant input fields for Mailchimp e-commerce.
• Save your bot and do a test run.

Below is an example of how you can set up a product recommendation email:

How to Sync Shopify Customers to List(s) in Mailchimp

Who is this for: If you’ve got an online store on Shopify and e-commerce marketing campaigns running through Mailchimp. Looking for ideas to make the most out of your Shopify & Mailchimp Integrations.

What worse can it be than sending the same email to all your shop customers, which does not resonate with them? Like sending a skin care product recommendation email to a customer who’s interested in home decor.

Personalization has always been the key to conversion in e-commerce & email marketing. Segment’s 2017 State Personalization Report states — nearly half of shoppers surveyed (49%) have purchased a product that they did not initially intend to buy, but after receiving a personalized recommendation from a brand.

You can differentiate based on shopping pattern & interest, interaction with your brand, paid customers, potential customers or inactive customers.

Below are a few intelligent and easy ways of segmenting and syncing Shopify customers as subscribers in Mailchimp Lists:

1. Push new Shopify customers to a list in Mailchimp
2. Sync High-Value customers from Shopify to a list in Mailchimp
3. Add Abandoned Users from Shopify to a list in Mailchimp

1. Push New Shopify Customers to a List in Mailchimp

It is a good practice to identify your paid customers and trigger an automated email immediately after their purchase. You can send only these customers a follow-up email on their purchase with the order details, similar products, etc. What you can also do is have only one single campaign to send out to promotional content to these customers and differentiate these campaigns with those that you send to your potential customers.

Here’s how you do it:

Prerequisites: You need to have an account with Automate.io, Mailchimp & Shopify for this. And in your Mailchimp account, make sure you have a separate list (also known as an audience) for the new customers. Let’s name it — ‘New Customers’.

• From your Automate.io dashboard, create a Bot.
• In this bot, your trigger app would be Shopify as we want this automation to trigger when there is a new order.
• Select ‘New Customer’ as your trigger.
• Choose the action app as Mailchimp and select ‘Add or Update a Subscriber’. This helps you add or update a subscriber to the list mentioned. In this case, we’ll mention the list — ‘New Customers’
• You can now easily drag and drop the fields related to the order like — Customer Email Address, Customer First Name, Customer Last Name, to your Mailchimp list.

2. Sync High-Value Customers to a List in Mailchimp

Your high-value customers are not just customers, they are your brand advocates. Keeping them happy and sending out campaigns targeted to them, let’s your brand stand out. Marking out your high-value customers distinctly, it gets easy to send campaigns to reward your best customers with sale announcements or special coupons.

Here’s how you do it:

Prerequisites: You need to have an account with Automate.io, Mailchimp & Shopify for this. And in your Mailchimp account, make sure you have a separate list (also known as an audience) for the new customers. Let’s name it — ‘High-Value Customers’.

• From your Automate.io dashboard, create a Bot.
• In this bot, your trigger app would be Shopify as we want this automation to trigger when there is a new order.
• Select ‘New Paid Order’ as your trigger.
• Now, we need to check if the order value is greater than a specific value — for example — $70. Add a filter action where you can specify the condition like — ‘Continue Only If..’ the parameter — ‘Total Price in USD’ is ‘Greater than’ a value — ‘$70’.
• Next, choose the action app as Mailchimp and select ‘Add or Update a Subscriber’. This helps you add or update a subscriber to the list — ‘High-Value Customers’
• You can now easily drag and drop the fields related to the order like — Customer Email Address, Customer First Name, Customer Last Name, Total Price in USD, etc. to your Mailchimp list.
• That’s it. All those customers whose order price is greater than $70 will be added to your High-Value Customers’ list.

3. Add Abandoned Customers to a List in Mailchimp

With online shopping cart abandonment averaging 69.23%, you can have huge sales if you can reduce your shopping cart abandonment. We have written some great tips on reducing your shopping cart abandonment.

One of them is to have a separate list in Mailchimp for those users who’ve abandoned your store and target them with personalized emails including their abandoned cart link.

You can automatically add your abandoned users from the Shopify store to Mailchimp audience. And all of this without any manual import/export and instantly.

Here’s how you do it:

Prerequisites: You need to have an account with Automate.io, Mailchimp & Shopify for this. Before we create workflow automation, in your Mailchimp account, make sure you have a separate list (also known as an audience) for the abandoned users. Let’s name it — ‘Abandoned Users’.

• From your Automate.io dashboard, create a Bot.
• In this bot, your trigger app would be Shopify as we want this automation to trigger when there is a new abandoned cart.
• Select ‘Abandoned Cart’ as your trigger.
• Choose the action app as Mailchimp and select ‘Add or Update a Subscriber’. This helps you add or update a subscriber to the list mentioned. In this case, we’ll mention the list — ‘Abandoned Users’
• You can now easily drag and drop the fields related to the abandoned cart like — Customer Email Address, Customer First Name, Customer Last Name, to your Mailchimp list.

Pro Tips

1. Sync Customer Data from Shopify to Mailchimp & Assign Tags

What you can also do is add tags to the subscribers in your Mailchimp list based on the activity in your Shopify store. Once you add tags to your subscribers, you can segment them according to the aim of your campaign.

Below are a few workflow ideas that you can start using right away:

a) Automatically Tag High-Value Customers

Tags help you segment users based on their activity and send relevant campaigns. You can send out a coupon code to all high-value customers in your holiday campaigns, new product launches, etc.

Manually assigning tasks based on user activity can be quite a task. With the help of Automate.io, you can create a simple workflow which would trigger whenever you have a new paid customer, add that as a subscriber with a tag ‘High-Value’ in Mailchimp.

Here’s how you do it:

• From your Automate.io dashboard, create a Bot.
• In this bot, your trigger app would be Shopify as we want this automation to trigger when there is a new paid order.
• Select ‘New Paid Order’ as your trigger.
• Choose the action app as Mailchimp and select ‘Add or Update a Subscriber’. In this case, we’ll mention the list — ‘Customers’
• You can now easily drag and drop the fields related to the paid order like — Customer Email Address, Customer First Name, Customer Last Name, to your Mailchimp list.
• Add a Filter action wherein you specify that it should trigger if the ‘Total Price in USD’ is greater than a particular value (let’s say $100).
• Now, in the same workflow, add another action using the Mailchimp app. Here the action would be — ‘Assign a tag’. (Point to note: You need to make sure you have a Tag created in Mailchimp from before as ‘High-Value’)
• Choose the list — ‘Customers’ and Tag — ‘Paid.
• This way, whenever there is a new paid order above $100, a subscriber with a tag ‘High-Value’ will be added to your list automatically.

What you need to do in Mailchimp once you have all your paid customers tagged:

• Once you have all your customers synced to the audience in Mailchimp, you can create a segment of ‘Paid Customers’.
• Click on the ‘New Segment’ and add a rule on your merge tag ‘Type of Customer’ to be ‘Paid’. Save this segment.
• Once you have this segment saved, you can create a campaign for this particular segment.
  Go to ‘Campaigns’. Click on the button — ‘Create a Campaign’. Select ‘Email’ as the campaign and give it a name.
• Now, you can assign which Audience and Segment, in particular, you wish to send out this campaign to. That’s it!

b) Assign Product Tags to Customers in Mailchimp

Running out of time and want to launch a quick campaign for those customers who’ve purchased a particular product?

Adding ‘Product Name’ as Tags in Mailchimp to your customers makes it easy for you. You can then create an easy upsell campaign from Mailchimp for all those who have purchased a particular product by just segmenting users on the tags.

2. Win Back Abandoned Customers

a) Trigger automated email to customers who’ve abandoned their cart

Targeting abandoned customers with personalized ‘check out your cart’ CTA link, you can win back more money. Stats say, nearly 70% of carts are abandoned, and by this method, you get those lost sales back.

Once a user abandons their cart from your Shopify store, you can send an automated reminder email to these users with their abandoned cart URL. Customers can have a look at their cart and proceed to shop.

You can either use Mailchimp to trigger personalized & visual emails or simply send an email via Gmail with Abandoned Cart URL.

Here’s how you do it:

• Follow similar steps as mentioned here for syncing these abandoned users as subscribers in your Mailchimp list — ‘Abandoned Users’.
• After that, in the same workflow, add another action app — ‘Gmail’. Select — ‘Send an Email’ as the action.
• Add the ‘From Address’ & ‘To Address’
• In the email body, you can have a plain text email or an HTML one. You can easily drag and drop the ‘Abandoned Checkout URL’ in the body of the email.
• This way, abandoned users can easily click on the URL and they’ll be redirected to their cart.
• That’s it. This workflow will run in the background and you can focus on other important tasks!

Conclusion

This is how you can easily create automation workflows for your Shopify store and send email campaigns from Mailchimp using Automate.io.

Go ahead and connect your Shopify & Mailchimp apps within minutes.