Email is still a preferred marketing channel for most of us as it offers a great ROI compared to other channels. But this is changing quickly with an explosion in the volume of emails being sent, and Gmail’s increasingly smart algorithms that filter out automated emails from Gmail primary tab.
Here we present actionable steps that give you a great chance of landing your emails in Gmail’s Primary folder, and standing out from the crowd.
- Avoid Email Blasts
- Send Plain Text Emails
- Personalize Everything
- Get into the AddressbooK
- Send Emails via Your Gmail Account / API